CEDAM Administrative Site

Compound Your Promotional Dollars: A Connect & Share Event

  • November 18, 2014
  • 12:00 PM - 1:00 PM
  • webinar

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Connect & Share: Lunchtime Webinar Series

Have you ever considered establishing a marketing budget for promotions, but you aren’t sure if the return will be worth it? Have you ever invested in a holiday (or other) advertising campaign but aren’t sure how to measure and use those results?

Microbusinesses and community development organizations have limited budgets for promotional activities and may feel financially or otherwise ill-equipped to analyze the returns on the dollars (and time) invested. However, whether retail, food service or service-oriented, micro-enterprises especially need to gather and use this information.

Join us for a conversation with Marcy Bishop Kates, Coordinator for the Microenterprise Network of Michigan as well as the owner of Incu-Bake (a food microbusiness incubator). We will discuss no- (or very low-) cost/effort methods to:

  1. Easily quantify the results of the dollars you invest this holiday season
  2. Identify ways to convert inquiries into long term clients, customers, or donors; and
  3. Apply lessons learned this year to improve next year's promotional efforts.

Participants will be encouraged to share the strategies that work well for them!

Connect & Share is a new monthly program available for free for CEDAM members to network, learn about relevant topics and discuss challenges without obligation. Topics and days of the week will vary each month and members can simply register for the topics of interest. A recording will be available in our Resource Library on demand. For the most up-to-date schedule, please visit cedam.info/resources/connect-share

 

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Thanks!
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